Before you buy tv advertising or begin any campaign, you must think through and map out your critical campaign objectives.
Big business companies combine brand awareness strategies with tactical moves, like a product launch or sales promotion.
We always advise our small business clients that having a tactical plan with an engaging call to action with every advertising campaign is the best course of action!
Television programming might as well be a large buffet filled with great variety.
Understanding the demographics of every program on every channel is critical so that you can match those demographics and psychographics with your own.
Analyzing competitor tv advertising strategies, identifying market gaps, gathering data on consumer behavior, preferences and pain points are all services we provide our clients to ensure campaign success!
This is where the art happens.
Brainstorming and generating creative ideas and themes for your tv campaign.
Storyboarding the visual and the narrative flow of your tv ad.
Creating a script that connects emotionally and answers the pain points of your target audience is what we deliver to our clients every time!
From script creation, to filming, sound recording, editing, and mixing of your tv ads; we are with you every step of the way to ensure you receive a commercial that will meet your campaign objectives.
Whether yours is an infomercial, testimonial ad, narrative ad, animated ad, or a lead generation tv ad for your website, we believe strongly that all tv ads or commercials need a direct response element, call to action to ensure campaign success!
TV Media Buying excellence involves selecting the right tv networks, channels and programs that best fit your target audience.
Broadcast networks, cable, over the top streaming services offer many programming options to advertisers in order to reach your target audience!
We guarantee that your tv ads will be viewed at the best times by your target audience.
Affordable rates and high engagement with your target audience equals an excellent return on your investment!
In addition to ensuring your tv ads meet legal and broadcasting standard requirements, we distribute your produced ads to all broadcast, cable, and streaming outlets.
Once your tv advertising campaign launches, we monitor all outlets to confirm that your ads air at the previously agreed to days and times and then provide you with a detailed report upon conclusion!
Measuring outcomes is critical to success and we analyze key performance indicators in every campaign we activate for our clients.
We review ad viewership data, measure engagement and response, analyze the effectiveness of the campaign against goals and objectives.
All critical elements of any campaign to ensure you receive an excellent return on your investment!
Both the art and the science are in the planning. The science is in locating media platforms that connect with your intended target audience is step one. Drilling down to ensure your radio show or infomercial is airing at the ideal time is where the art happens.
You want a media buying agency who’s skilled at both media planning and buying services. We are able to negotiate affordable rates for our clients while ensuring their radio shows and or infomercials air at the best times.
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Connecting you with your ideal target audience by geotargeting where your listeners work and live. Using the Power of Engaging Content, Marketing and Promotion, we will help take your vision and your radio show to the masses around the world!
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